I'm Rob, an Organisational Coach from the UK.

About Rob

I’ve spent over 30 years in IT, which mostly means I’ve seen the same problems in different outfits, with slightly better slide decks each time.

Since 2008, I’ve been working as an Agile coach. Not in the “run more ceremonies” sense, but helping teams and leaders make sense of what they’re actually trying to achieve and why it matters. These days I’m working with companies helping them navigate delivery, people, governance, and all the grey areas in between.

Selected work

I wrote a book

Reflections on life, work, and the things that only make sense in hindsight.

Interactive Fiction

Exploring organisational challenges through story, choice, and consequence.

Story Telling for Influence

Helping people communicate ideas in a way that actually lands.

What I’ve learned is this: most organisations don’t struggle because people aren’t working hard. They struggle because decisions are unclear, ownership is fuzzy, and everyone’s just about aligned… but not quite enough to move.